We build your new website first.

We rebuild your business's site before you pay a thing. You open the link, look around, and decide.

See how it works Talk to us

How it works

Five steps. The only part that's on you is looking at it.

  1. We rebuild your website.

    First we run your current site through our proprietary AI website analysis. Then we build a new version around what's already there: your services, hours, photos and booking links. You don't have to do anything.

  2. We send you a private link.

    You get the link and the full analysis. Open it on your phone or your computer. Click around and show your team. It's hidden from Google, so it never competes with your current site.

  3. You decide.

    If you like it, we talk about making it yours. If you don't, you walk away. You haven't paid anything, and the analysis is yours to keep.

  4. It moves to your web address.

    We put the site in your own hosting account and connect it to your domain. Your email isn't touched, and you keep every login.

  5. Start sharing your new site the same day.

    Once it's on your web address, it's live. Send it to your customers, post it and put it on your cards.

Why look first?

There are three ways to get a new website. Only one has it built before you decide.

Doing it yourself, Look First Sites and hiring a developer, compared
Do it yourselfA site builder and a lot of your evenings Look First SitesWe build it first. You decide after. Hire DeveloperCustom work, on their timeline
What it costs$0–$300 plus $10–$30 a monthUp to 85% less than a developer$3,000–$15,000
Your time40–100+ hours learning as you go, or rush it and it showsOne Zoom call, under an hour. It plugs right into your current domain. Up to 99% less time than doing it yourselfMonths of meetings and rounds of revisions
Time before you see somethingHowever long it takes youIt's ready when we call4–8 weeks, often more
See your new site before you payAfter you build itYesNo, after the deposit
Looks made for your business, not a templateOnly if you know designYesYes
Free website analysis, even if you say noNoYesNo
If you don't like itStart overSay no, owe nothingYou've already paid the deposit
Get Your Free Analysis

Developer prices and timelines come from 2026 web design pricing guides. Do-it-yourself hours come from owners who built their own sites. Your time with us is one setup call on Zoom, under an hour.

Your free website analysis.

We run your current site through our proprietary AI website analysis. It checks your site on a phone, the way your customers see it. You get the full rundown of what to change, whether you buy or not.

Example scanA made-up site. Yours is checked live.
0

4 of 10 checks passed
sample-gym.com, checked on a phone

  1. Loads on a phoneYes
  2. Secure connectionShows "Not secure"
  3. Made for phonesShrunken desktop page
  4. Fits the screenScrolls sideways
  5. Kept up to dateFooter says 2019
  6. Book or sign up onlineNo way found
  7. Tap to callYes
  8. Loading speed7.4 seconds
  9. Its own web addressYes
  10. Page size3.2 MB

Questions

Something we didn't cover? Ask us.

Do I have to pay anything to see my new site?

No. We build it first and send you the link. You decide after you've seen it.

What does it cost?

It depends on what your business needs, so there's no one price. You'll hear the exact number before you agree to anything, and seeing your preview costs nothing. No deposit.

What's the catch?

There isn't one. Building your preview is how we show you what we can do, instead of asking you to trust a sales pitch. If you don't want it, you say no and that's the end of it.

What happens if I say no?

We take the preview down. Your photos, logo and words were only used for your preview, never for anyone else. You still keep the full website analysis.

Will my preview show up on Google?

No. The preview link is private and hidden from search engines, so it never competes with your current site.

What happens to my email?

Nothing. When we move your new site over, we only change the settings for your website. Your email keeps working exactly as it does now.

Who owns the site?

You do. It lives in your own hosting account, on your own domain, and you keep the logins.

What about showing up on Google and in AI answers?

Your new site is built to load fast on phones and to be easy for Google to read. If you want to go further, there are upgrades on request: SEO (help ranking higher on Google), AEO (help getting your business named when people ask ChatGPT or Google's AI for a recommendation), AI tools built into your site, and more. Just ask.

Do you only work with gyms?

No. We started with gyms, and we build for salons, dental offices and other local businesses too.

Who's behind this.

A real person in White Plains, not a call center.

Joe Olive

Joe Olive
Founder, White Plains, NY

I'm Joe Olive. I build your new website before you pay for it, so the only thing you're deciding on is a site you can already click through.

I also run Engine For Impact, where I build AI systems for coaches and online businesses. The website analysis comes out of that work.

Call or email and you reach me directly.

See your new site first.

Tell us about your business and where your current site lives. Joe will get back to you personally.

White Plains, New York